Whoa, two days with­out an update. I can almost hear you out there scream­ing “What is wrong with you?”, “You promised!”, or “Don’t get a life, I absolutely need to read what­ever you write!”. I do take my respon­si­bil­ity seri­ously. It it all about enter­tain­ment, isn’t it? Since there’s noth­ing of great inter­est going on, and I know it all – trust me, I take the chance to address some­thing that’s been on my mind for the last 24 min­utes. No. This is nei­ther a hint at a cer­tain TV show nor am I refer­ring, in an encoded way I might add, to a par­tic­u­lar movie inspired by Dou­glas Adams.

No, what I have in mind is about a cer­tain term that has been in use for quite some time now: info­tain­ment. Obvi­ously, this word is the result of an art­ful cou­pling of informa­tion entertain­ment and refers to a mix­ture of news and enter­tain­ment fea­ture. In short, it is a way to make hard news more diges­tive to the aver­age Joe. Plus, to my mind, it describes a cer­tain lifestyle where it is impor­tant to know every lat­est bit of infor­ma­tion avail­able on a topic almost always con­cern­ing so-called celebri­ties or cool new stuff in gen­eral. It cer­tainly makes you look cool if you got the lat­est “intel” on some­thing that oth­ers don’t know of.

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